How it Works
Four phases. Clear criteria. Controlled operations.
Phase 1
Phase 1 — Diagnostic
- Goal
- Validate viability and identify real levers.
- Inputs
- Revenue, margin, AOV, catalog, logistics, budget, and execution capacity.
- Deliverables
- A technical plan: priorities, risks, recommended architecture, next steps.
- Exit Criteria
- A clear decision: proceed / adjust / do not proceed.
Phase 2
Phase 2 — Implementation
- Goal
- Build the foundation to run the channel with stability.
- Deliverables
- TikTok Shop structure, tracking, catalog, initial campaigns, test cadence.
- Exit Criteria
- Channel ready for controlled go-live.
Phase 3
Phase 3 — Controlled Go-Live
- Goal
- Operate with guardrails, learn fast, reduce variance.
- Deliverables
- First test cycles + daily monitoring + fast fixes.
- Exit Criteria
- Stable signals to begin scaling.
Phase 4
Phase 4 — Operations & Scale
- Goal
- Scale with discipline, not impulse.
- Deliverables
- Test cadence, continuous optimization, logs, targets, governance routines.
- Exit Criteria
- Sustainable scale with control.